Marketing Strategies: A Twenty-first Century Approach PDF

by Ashok Ranchhod : Marketing Strategies: A Twenty-first Century Approach
ISBN : #0273651927 | Date : 2004-04-04
Description :
PDF-5cf4b | For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner. With a strong case based approach, and co-written by a Senior Examiner fo… Marketing Strategies: A Twenty-first Century Approach
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Marketing Strategies: A Twenty-first Century Approach by by Ashok Ranchhod
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