by Geoffrey A. Moore : Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

ISBN : #0066620023 | Date : 1999-07-07

Description :

PDF-421ef | Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the worl… Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by by Geoffrey A. Moore

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